10x Your Law Firm's ROI

• 20+ Attorneys
• Over 30 years in business
• In-house marketing team

Problem

Although the firm has a large traditional marketing presence, the firm struggled to capture new clients through digital marketing. Additionally, the ability to properly attribute clients to specific digital marketing methods did not exist.

Solution

• Overhaul the content marketing and organic search strategy.
• Consulted on additional aspects of digital marketing.
• Helped establish mechanisms to track client acquisitions.

Result

• First-page Google placements increase from 2 to over 1,900.
• Organic traffic increased by over 98%
• Over $7 Million in new business
• ROI: 4,900%

• Solo Attorney
• New Practice

Problem

The attorney left an equity partner position to open her own practice. Having the ability to select her clients, have more freedom, and create a steady flow of passive income was paramount. Being new, she needed to acquire clients as soon as possible and with a limited budget.

Solution

Deployed a combination of

• Marketing consulting
• Video marketing
• Website development
• Hyper-local organic search marketing

Result

A steady flow of calls started to generate within the first couple of months and continue to progressively increase into a steady flow of new clients.

After assisting the attorney in transitioning less desirable leads to referrals, she now has the extracurricular time that she was seeking; taking on only those clients that she wants and using her referral network to create passive income.

• Los Angeles headquarters
• Less than 12 employees
• In business 3 years

Problem

The firm had previously attempted to achieve growth through paid and organic search advertising but was unsuccessful in realizing a profitable ROI. In order to expand they wanted to scale out a paid search engine marketing solution.

Solution

• Build and test the conversion rate of targeted landing pages.
• Create a scalable paid ad campaign.
• Monitor and consult on client intake processes.

Result

Pre-testing the landing pages and continuously optimizing their paid search campaign helped to reach a consistent lead conversion rate of over 25%. The client was able to safely scale their ad campaign by over 839% in the course of 18 months.

Over $3 Million in company revenue

ROI: 2,058%

• Less than 5 employees
• Over 30 years in business

Problem

Most of the new clients were coming from client referrals. Past efforts in digital marketing failed to generate new clients. The law firm wanted to generate more business so they can keep the current team busy and generate enough cases to hire new staff.

Solution

• Execute a scalable paid ad campaign
• Test and redesign targeted ad landing pages
• Engineer client lead tracking
• Create client follow-up protocols

Result

The firm decreased cost per lead by 60% from the digital marketing campaigns. Improved campaign targeting increased lead quality. The number of qualified pre-screened leads that booked a consultation with an attorney increased by 550% without increasing their budget.